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Product Marketing vs. Merchandising: Part One

Posted by Elizabeth Olmsted on February 21, 2012 · Leave a Comment

Quick, where's the nearest place to purchase a new pressure cooker for my lamb shanks? Actually, that's a trick question. The answer is one click in front of you (open a new tab, and voilà, pressure cooker!). Or, possibly, it's in your pocket in the form of a smartphone. The way we use technology these days, it seems that the mall is tip-toeing around...
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