February 2012
Weekly Ping: Content Merchandising Roundup #7
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Scan-and-Scram and Content Merchandising We take a look at the opportunities and threats showrooming (aka the scan-and-scram) poses to online retailers. Weekly... read more »
Weekly Content Critique: Clorox Wipes
Apropos of last month's horror movie-inspired bloodbath theme, I investigated Clorox's website this week. The company is taking content seriously, as well as consumer engagement. (A cleaning advisor, classrooms, fun & games, AND blogs? If they were selling an addictive substance, we could accuse them of trying to seduce the children.... read more »
Facebook-Active Consumers More Likely to Share
Facebook users are a lot more social online. All together, now: Duh. But the amount and the way they interact may surprise you. According to All Facebook, consumers who are on Facebook and browsing e-commerce sites simultaneously are nine times as likely to connect through those sites' social features and share the content with friends. Considering... read more »
Chirpify Kicks Off Twitter Commerce
With the onset of F-commerce and Google Checkout, it seems only right that Twitter would join the social commerce revolution. And they have (kind of), via a start-up company named Chirpify that "turns tweets into transactions, enabling consumers and businesses to buy, sell, donate, and transact on Twitter." A survey from Useful Social... read more »
Consumers Frustrated with M-Commerce
A few weeks ago we talked about how brands are falling behind in mobile commerce, despite reports that show consumers willingness to spend big. In case you don't recall, a 2011 report by Forrester shows that mobile commerce sales are expected to quintuple over the next five years, resulting in $31 billion in sales by 2016. This... read more »
Scan-and-Scram and Content Merchandising
It's known as "showrooming," and it is not something giggling hippies do in the woods. What I'm referring to is the growing habit of visiting a store only for the purpose of researching a product and with the intent of purchasing the item elsewhere for less--usually online. It's also called the "scan-and-scram." Regardless of which... read more »
Weekly Ping: Content Merchandising Roundup #6
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Invodo's Craig Wax: Video Shapes the Future of E-Commerce Do videos make sense for products with a short shelf life? Are we entering an era where product... read more »
Moon Tango has an Angle
In a world run by e-commerce juggernauts like Amazon and Groupon, those who wish to arrive and survive in the online marketplace increasingly must have an edge, an angle, a niche. That's what Bob Crimmins is hoping to achieve with his new site Moon Tango. The business asks women to itemize their personal care essentials. Items include... read more »
Amazon Considering Brick-and-Mortar Strategy?
Seattleites love shopping local. And by "local" I mean browsing for $200 jeans at Nordstrom, downing 380-calorie drinks from Starbucks, lusting after titanium sporks at REI, stocking up on cases of imported fizzy water from Costco, and buying fighter jets from Boeing. So imagine the twitterpation over the rumor that our very own... read more »
Invodo’s Craig Wax: Video Shapes Future of E-Commerce
We recently wrote about the role video currently plays in savvy Internet retailers' e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And are we entering an era where product videos will replace written content altogether? I recently caught up with Craig Wax, the CEO of... read more »
