March 2012
Content Merchandising Roundup #13
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Content Syndication Series This week, our content syndication series wraps up with answers to frequently asked questions about syndication. E-COMMERCE: Most... read more »
An Introduction to Content Syndication
If you're a regular reader of Content Ping, you know the value of creating concise, compelling, and accurate product information. Content26 has produced well over 1 million product descriptions for nearly 600 manufacturers, and if we know nothing else from our experience, we know this: good content sells! But content isn't always... read more »
Showdown: Best Buy vs. Amazon and How the Brick-and-Mortar Can Still Win
While we may not yet be in the age of robots that clean up our messes or retina-engaged advertising, there's no denying that technology is changing our lives, especially the way we shop. And nothing seems to be more primed for rapid change than the intersection of e-commerce, mobile, and physical storefronts. Mobile and e-commerce... read more »
Content Syndication: Frequently Asked Questions
Here’s where you’ll find answers to the most commonly asked questions about content syndication. If you would like additional information about content syndication, please let us know. We’ll track down answers to your syndication questions and post them here. Is content26 affiliated with any retailer or syndicator? No. Content26... read more »
Interview with Analyst Geoffrey Bock: Pursuing Smart Syndication
When trying to wrap my brain around content syndication, the first person I called was technology analyst Geoffrey Bock. He's spent oodles of time thinking about syndication as he's helped companies devise strategies for dealing with content distribution. While he sees plenty of opportunities for the major syndicators moving forward,... read more »
Content, Contenido, Inhalt: How To Do Multilingual Content
Let's set the specifics of F-commerce and m-commerce aside for a minute and talk about multinational e-commerce. No, "multinational" is not code for a new tablet-smartphone-ultrabook hybrid device. Multinational commerce--which requires multinational branding--is what smart companies are already doing, and what big businesses with... read more »
F-Commerce Tries Different Bait for Elusive Customers
E-commerce on Facebook, usually IDed by the slightly tawdry term F-commerce, is a tricky beast. Gamestop, Nordstrom, and J.C. Penney, among other major brands, have all opened and closed Facebook storefronts over the last year after being disappointed by the number of Facebook-based conversions. Most failed Facebook proprietors... read more »
Easy2 Overview
Easy2 started off as a website offering how-to tips for home improvers. Easy2DIY.com quickly drew a large following of folks interested in a wide range of home renovation topics, like how to hang ceiling drywall. As the site grew in popularity, it added animations, step-by-step instructions, and a slew of product information. Founder... read more »
Easy2′s Jerry Spelic: “Technology Sets Us Apart”
Easy2 started off as a website offering how-to tips for DIY home improvers. The company eventually expanded its home improvement focus and now syndicates rich content to e-tailers on behalf of 150 manufacturing clients. For more about Easy2, check out our overview. Content Ping recently caught up with Easy2 Director of Marketing... read more »
Key Metrics for Evaluating Your Mobile E-Commerce Site
I've seen the good, the bad, and the ugly when it comes to mobile versions of e-commerce sites, so I know it's not a level playing field out there. Regardless of where your mobile site lands on the scale of good-to-bad, it's important to know how much traffic your site is experiencing. A recent post on Mashable shares three key... read more »
