Social Commerce

Using Social Commerce to Sell Products Online

While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.

Weekly Content Critique: Against Nudity

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If we accept the rule of double negative elimination, I am for nudity. Because I'm most certainly against AgainstNudity.com, a clothing retailer of the H&M variety. This type of retailer focuses on clothing design rather than brand names; the nymphet shirt is a fine example. (Note: My objection is not to the aesthetic-over-brand... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them