Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Weekly Content Critique: Suit Yourself
I recently read about a new campaign Men's Wearhouse launched to convince the younger generation the company is not, in fact, woefully behind the fashion times. To do this, they shot a video with young cool guys in suits (with tattoos visible around the edges). In what seems like a shortsighted move, they didn't have any of those... read more »
Weekly Content Critique: Sofa with Identity Crisis
By this time next week, bank accounts will have been drained. Money will have been squandered on HDTVs and Call of Duty games and diamond necklaces and miniature Chihuahuas* and dark chocolate truffles and fake babies and plastic holiday decorations. People will have been trampled in the process--let's hope not fatally, but let's... read more »
