Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Apropos of last month's horror movie-inspired bloodbath theme, I investigated Clorox's website this week. The company is taking content seriously, as well as consumer engagement. (A cleaning advisor, classrooms, fun & games, AND blogs? If they were selling an addictive substance, we could accuse them of trying to seduce the children.... read more »