Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
A few clothing brands, including kate spade new york and Mr Porter, are repeatedly cited as paragons of the content and commerce model. I took a look at kate spade's site and was sorely disappointed by the so-called integration of editorial content into the retail site. The site's home page offers two destinations, shop or blog.... read more »
Continuing the content and commerce theme of last week's critique, I checked out a new e-commerce site just launched by Popdust.com. As only pop culture can do, Popdust Style got a couple of things right and some things so, so wrong. (For the benefit of all my readers: Popdust is a music news site trying to make the world take... read more »