Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Selling clothing online is no easy task. It's hard to compete with the physical experience of a fitting room, but e-tailers are finding ways to make it work, like the new trend of blending editorial content with commerce to create retail sites that rival fashion magazines. Mr Porter, which sells attire and accoutrements for discerning... read more »