Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Content Critique: Takeya Tea Maker
Heat waves always inspire me to get more serious about iced tea (I'm pretty serious about tea in all temperatures). In an ongoing search for a good iced tea pitcher, I found this Takeya Iced Tea Maker with Avocado Lid and Silicone Handle in Olive on Wayfair.com, the product of CSN Stores combining its many niche retail sites into... read more »
Weekly Content Critique: Blood Bath Shower Gel
If the Psycho shower curtain didn't satisfy your lust for horror movie settings, add the Blood Bath shower gel to your bathroom. In lieu of a typical intro, I'm presenting a screenshot of the product page. I'll tell you why later on in the critique. The first sentence doesn't give much information about this product per se, but... read more »
Weekly Content Critique: Samsung HDTV
Coincidentally, the product page for review this week is also for an HDTV: the Samsung LCD HDTV on B&H. It fairs better than last week's Sears Sceptre, though--think of the Sceptre as the sacrificial lamb in a series of HDTV product page reviews. No, I did not just commit to another HDTV example next week. It's conceptual. I'm... read more »
Weekly Content Critique: The Sears Sceptre
This page for a Sceptre 32-inch HDTV on Sears.com manages to capture everything I hate about retail. While browsing it, I had flashbacks to earlier years when I ran from sales associates who said more than three or four unsolicited words to me. Shopping became an exercise in kleptomaniac-like stealth (without the stealing part). Hey,... read more »
Weekly Content Critique: Taku Me, REI
In honor of my visit to the mothership content26 office in December, I'm reviewing an REI product page today. They're also headquartered in Washington. More importantly, they have an entire mountain bike trail surrounding their original store (I didn't ride it, but I did sneak a quick walk around when the store was closing for the... read more »
Weekly Content Critique: Take Your Dog for a Car Ride
We all know that dogs are like kids. They (dogs) have their own beds, backpacks, bejeweled accessories, clothes, shoes, toys... the list goes on. So you shouldn't be surprised by this Zoom II dog car seat by Pet-Super-Store.com. While I was Googling to locate this page after misplacing the link sent to me a few weeks ago, I came... read more »
Weekly Content Critique: Growbottle
UncommonGoods is one of those websites with a few affordable neat things and many really overpriced neat things. Great for gift shopping, but be prepared for a wide price range. This Growbottle is definitely neat, but probably too overpriced for me to ever actually purchase. I do find it appealing, though, since I'm just venturing... read more »
Weekly Content Critique: Style #8851
No, I did not accidentally slip into a number code. My cat did not take over my keyboard (that would be quite a feat, since I don't have a cat). This week's product forgot to bring a name to work and got assigned this random number. It's actually a baton twirling dress. One design of many nameless, serial-numbered dresses. There... read more »
Weekly Content Critique: Bravo Bonus Bites
Thought experiment: I have dogs. I like to feed my dogs healthy, whole food. I don't like to feed my dogs "meal"or "by-product" or "digest" or other such mysterious ingredients. That's kind of like you eating a hot dog from a dingy corner store with a constantly flickering florescent sign. Okay in a pinch, but do you want to base... read more »
Weekly Content Critique: Mr. B’s Blake
It's Friday. You're tired. Here's a small tongue-twister to wake you up: Mr. B's Blake boot. Mr. B's is an offshoot of Aldo promoting classic style for gentlemen (young gentlemen, judging from their content). Typical of any fashion site, they focus on images. Typical of any company selling classic anything, they use "robust" language... read more »
