Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Content Critique: Takeya Tea Maker
Heat waves always inspire me to get more serious about iced tea (I'm pretty serious about tea in all temperatures). In an ongoing search for a good iced tea pitcher, I found this Takeya Iced Tea Maker with Avocado Lid and Silicone Handle in Olive on Wayfair.com, the product of CSN Stores combining its many niche retail sites into... read more »
Weekly Content Critique: It’s a Baby Miracle
A Baby Carrier Miracle, that is. (I'm surrounded by talk of babies and baby products lately, it's getting to me.) I read a lot about product video--how badly consumers want it and how badly some people want to give it to them, for instance--but I don't see many good product videos. Sure, Zappos and Amazon have tens of thousands... read more »
Weekly Content Critique: Samsung HDTV
Coincidentally, the product page for review this week is also for an HDTV: the Samsung LCD HDTV on B&H. It fairs better than last week's Sears Sceptre, though--think of the Sceptre as the sacrificial lamb in a series of HDTV product page reviews. No, I did not just commit to another HDTV example next week. It's conceptual. I'm... read more »
Weekly Content Critique: The Sears Sceptre
This page for a Sceptre 32-inch HDTV on Sears.com manages to capture everything I hate about retail. While browsing it, I had flashbacks to earlier years when I ran from sales associates who said more than three or four unsolicited words to me. Shopping became an exercise in kleptomaniac-like stealth (without the stealing part). Hey,... read more »
