Social Commerce

Using Social Commerce to Sell Products Online

While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.

Weekly Content Critique: Kangaroo Patties

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In our collective weekly journey across the web, we encounter all manner of product pages. The beautiful, the beastly, the modern and quaint, and the just plain weird. Apropos of what we do, Fridays will feature a short review of one such page, our take on its content merchandising success (based on, but not ruled by, our product... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them