Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
I recently read about a new campaign Men's Wearhouse launched to convince the younger generation the company is not, in fact, woefully behind the fashion times. To do this, they shot a video with young cool guys in suits (with tattoos visible around the edges). In what seems like a shortsighted move, they didn't have any of those... read more »