Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Continuing the content and commerce theme of last week's critique, I checked out a new e-commerce site just launched by Popdust.com. As only pop culture can do, Popdust Style got a couple of things right and some things so, so wrong. (For the benefit of all my readers: Popdust is a music news site trying to make the world take... read more »
Selling clothing online is no easy task. It's hard to compete with the physical experience of a fitting room, but e-tailers are finding ways to make it work, like the new trend of blending editorial content with commerce to create retail sites that rival fashion magazines. Mr Porter, which sells attire and accoutrements for discerning... read more »
We focus on consumer goods a lot here, because that's our business. But websites for consumer services need to meet the same, if not additional, requirements to succeed. Often, the sale depends on a business's website alone--there's no other way for the consumer to gather concrete information about said service. Accommodations at Wynn... read more »
UncommonGoods is one of those websites with a few affordable neat things and many really overpriced neat things. Great for gift shopping, but be prepared for a wide price range. This Growbottle is definitely neat, but probably too overpriced for me to ever actually purchase. I do find it appealing, though, since I'm just venturing... read more »