Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Weekly Content Critique: Clorox Wipes
Apropos of last month's horror movie-inspired bloodbath theme, I investigated Clorox's website this week. The company is taking content seriously, as well as consumer engagement. (A cleaning advisor, classrooms, fun & games, AND blogs? If they were selling an addictive substance, we could accuse them of trying to seduce the children.... read more »
Weekly Content Critique: Blood Bath Shower Gel
If the Psycho shower curtain didn't satisfy your lust for horror movie settings, add the Blood Bath shower gel to your bathroom. In lieu of a typical intro, I'm presenting a screenshot of the product page. I'll tell you why later on in the critique. The first sentence doesn't give much information about this product per se, but... read more »
Weekly Content Critique: Samsung HDTV
Coincidentally, the product page for review this week is also for an HDTV: the Samsung LCD HDTV on B&H. It fairs better than last week's Sears Sceptre, though--think of the Sceptre as the sacrificial lamb in a series of HDTV product page reviews. No, I did not just commit to another HDTV example next week. It's conceptual. I'm... read more »
Weekly Content Critique: The Sears Sceptre
This page for a Sceptre 32-inch HDTV on Sears.com manages to capture everything I hate about retail. While browsing it, I had flashbacks to earlier years when I ran from sales associates who said more than three or four unsolicited words to me. Shopping became an exercise in kleptomaniac-like stealth (without the stealing part). Hey,... read more »
Weekly Content Critique: Taku Me, REI
In honor of my visit to the mothership content26 office in December, I'm reviewing an REI product page today. They're also headquartered in Washington. More importantly, they have an entire mountain bike trail surrounding their original store (I didn't ride it, but I did sneak a quick walk around when the store was closing for the... read more »
Weekly Content Critique: Take Your Dog for a Car Ride
We all know that dogs are like kids. They (dogs) have their own beds, backpacks, bejeweled accessories, clothes, shoes, toys... the list goes on. So you shouldn't be surprised by this Zoom II dog car seat by Pet-Super-Store.com. While I was Googling to locate this page after misplacing the link sent to me a few weeks ago, I came... read more »
Weekly Content Critique: Sofa with Identity Crisis
By this time next week, bank accounts will have been drained. Money will have been squandered on HDTVs and Call of Duty games and diamond necklaces and miniature Chihuahuas* and dark chocolate truffles and fake babies and plastic holiday decorations. People will have been trampled in the process--let's hope not fatally, but let's... read more »
Weekly Content Critique: Growbottle
UncommonGoods is one of those websites with a few affordable neat things and many really overpriced neat things. Great for gift shopping, but be prepared for a wide price range. This Growbottle is definitely neat, but probably too overpriced for me to ever actually purchase. I do find it appealing, though, since I'm just venturing... read more »
Weekly Content Critique: Tasty Trio Tiffin Box
I'm a sucker for containers of all kinds, so this Tasty Trio Tiffin Box on ModCloth caught my eye. I'm not, however, a huge fan of bright colors--ModCloth calls this set "bold breakfast"--but as far as colors go, these are nice rich hues. What's the Tiffin Box for? Carrying food. You'll already know this if you're familier with... read more »
Weekly Content Critique: Style #8851
No, I did not accidentally slip into a number code. My cat did not take over my keyboard (that would be quite a feat, since I don't have a cat). This week's product forgot to bring a name to work and got assigned this random number. It's actually a baton twirling dress. One design of many nameless, serial-numbered dresses. There... read more »
