Development
Smart Content Development Promotes Online Sales
Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.
Latest Post
User-Generated Content’s Role in Merchandising: Part 2
In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence in e-commerce. There are plenty of reasons to seek out authentic reviews other than, well, ethical business practices. Though it comes from consumers, not companies, UGC can be integrated into merchandising both as a complement...
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Weekly Content Critique: Suit Yourself
I recently read about a new campaign Men's Wearhouse launched to convince the younger generation the company is not, in fact, woefully behind the fashion times. To do this, they shot a video with young cool guys in suits (with tattoos visible around the edges). In what seems like a shortsighted move, they didn't have any of those...
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Weekly Content Critique: Popdust Style’s Pop-Up Fail
Continuing the content and commerce theme of last week's critique, I checked out a new e-commerce site just launched by Popdust.com. As only pop culture can do, Popdust Style got a couple of things right and some things so, so wrong. (For the benefit of all my readers: Popdust is a music news site trying to make the world take...
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Weekly Content Critique: Mr Porter’s Take on a Denim Jacket
Selling clothing online is no easy task. It's hard to compete with the physical experience of a fitting room, but e-tailers are finding ways to make it work, like the new trend of blending editorial content with commerce to create retail sites that rival fashion magazines. Mr Porter, which sells attire and accoutrements for discerning...
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Weekly Content Critique: It’s a Baby Miracle
A Baby Carrier Miracle, that is. (I'm surrounded by talk of babies and baby products lately, it's getting to me.) I read a lot about product video--how badly consumers want it and how badly some people want to give it to them, for instance--but I don't see many good product videos. Sure, Zappos and Amazon have tens of thousands...
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Avoid the Telephone Game with Content Blueprinting
Remember the childhood game "Telephone"? You come up with a sentence and whisper it to your neighbor, who whispers it to her neighbor, and so on? By the time the sentence reaches the end of the line, it barely resembles its former self. In my day, Telephone was a fun excuse to say wacky, nonsensical, and sometimes unspeakable things,...
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An Introduction to Content Syndication
If you're a regular reader of Content Ping, you know the value of creating concise, compelling, and accurate product information. Content26 has produced well over 1 million product descriptions for nearly 600 manufacturers, and if we know nothing else from our experience, we know this: good content sells!
But content isn't always...
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Content Syndication: Frequently Asked Questions
Here’s where you’ll find answers to the most commonly asked questions about content syndication. If you would like additional information about content syndication, please let us know. We’ll track down answers to your syndication questions and post them here.
About content26:
Is content26 affiliated...
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CNET’s Eli Marcus: “A Holistic Approach to Content”
Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer ContentCast, a syndication service that delivers manufacturers' branded content to retailer and partner websites. For more about CNET Content...
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CNET Content Solutions Overview
When CBS purchased CNET in 2008, the website had already established itself as a well-known brand for technology news and reviews. CNET Content Solutions (then known as CNET Channel) was part of the $1.8 billion deal.
Syndication forms only a small part of CNET Content Solutions (CCS) and the company is relatively new to the syndication...
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