Content Development
Smart Content Development Promotes Online Sales
Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.
Design for Mobile Commerce: Recap
Mobile devices have created new opportunities for retailers. This is not news. What is news these days is debate about different approaches to mobile-related web design problems. We here at Content Ping didn't know much beyond the 101 level about this topic, so I inquired with a few experts in the related fields of user experience,... read more »
Elaine McVicar: Think of Your Customers First
Elaine McVicar, a digital interaction and visual designer, recently took some time to give Content Ping her take on the debate around responsive design and mobile-specific sites. Responsive web design relies on media queries to figure out what resolution a screen is and uses fluid grids and flexible images to scale a website to... read more »
Tina Courtney-Brown: Content Should Honor the Device
In our third interview on the topic of mobile commerce, Tina Courtney-Brown talks to Content Ping about the limitations of responsive design. Responsive web design relies on media queries to figure out what resolution a screen is and uses fluid grids and flexible images to scale a website to that screen. Too much tech speak? Basically,... read more »
Tagging For Mobile
Perhaps the greatest challenge content producers and marketers face today is how to protect their content from the rapid pace of technological change that's transforming our world. Just when you thought you had your marketing strategies set in stone, and you’ve finally got your content optimized for smart phones, reports of the... read more »
Merchandising vs. Marketing: Length
Good marketing will be designed to attract and hold the viewer's attention--for about 10 seconds. If marketing content takes much longer than that to read, chances are it needs an aggressive edit. Merchandising, on the other hand, should definitely take longer than 10 seconds to read; should in fact encourage consumers to pay close... read more »
Letting Chunks Launch Your Products
In my last post, I talked about chunks using hypothetical ObamaCare articles to help you visualize what Sara Wachter-Boettcher is talking about in Content Everywhere. In this post, I want to provide an example of a client who, by not thinking in terms of chunks, effectively treats product-detail pages as throwaway content and is... read more »
Brian Casel: Content First, Layout Second
Brian Casel, a freelance web designer, is a strong proponent of responsive design. Responsive web design relies on media queries to figure out what resolution a screen is and uses fluid grids and flexible images to scale a website to that screen. Too much tech speak? Basically, responsive web design is an alternative to having... read more »
The Challenge of Aligning Your Product Launch Content Needs
One of the challenges brands face today is how best to align their product messaging across their many sales channels. In a recent study on the influence of the Internet on consumer buying behavior, Nielsen reported that 67 percent of consumers are likely to make a purchasing decision based on web searches. This behavior seems to... read more »
Building the Future of Content, One Chunk at a Time
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch and your budget below it, these are days, and those are words, that are undoubtedly trying your soul. I was recently introduced to Sara Wachter-Boettcher and her book Content Everywhere:... read more »
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to (gasp!) actually buy things, and now our former favorite tech toy, the smartphone, is being relegated for (the horror, the horror!) just researching things. This mind-bomb has come to us in a sudden cluster of Big Data reports,... read more »
