Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

Spearfishers, Netcasters, and Social Media

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In last week's post, I talked about two different types of searchers: spearfishers and netcasters. Spearfishers know exactly what they want and they are on a mission to find it, while netcasters take a more impulsive, know-it-when-they-see-it approach to discovering products, browsing more than searching and informing themselves... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them