Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

Content Critique: BookBook for iPhone

BookBook_main

PC users: If you're having a good day, read on. If not, you may want to skip this post. Today's product page is from Twelve South, a company that loves Apple like Internet loves cat memes. In its own words: "We are here to please the true Mac fan because the best computers in the world deserve the best accessories in the world." Because... read more »

The Fix Is In: Sony and Samsung Implement Price Protection

UPP

Nothing better illustrates the squeeze e-commerce has put on manufacturers than the recent introduction of UPP. No, this is not a defunct cable TV network from the 1990s known for showing mediocre Star Trek spinoffs and teen dramas (that would be UPN). I’m talking about unilateral pricing policy, a draconian pricing initiative... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them