Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

Spinning: Not Your Grandma’s Content Writing

To Be or Not To Be

I gave myself a crash course in spinning this week. Not the thing you do on an exercise bike, but the creation of multiple versions of an article for purposes both duplicitous and decent (questionable). I did this because a colleague found and shared this page. Thanks to my newfound expertise in article spinning, I can confidently... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them