Content Development
Smart Content Development Promotes Online Sales
Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.
The Fix Is In: Sony and Samsung Implement Price Protection
Nothing better illustrates the squeeze e-commerce has put on manufacturers than the recent introduction of UPP. No, this is not a defunct cable TV network from the 1990s known for showing mediocre Star Trek spinoffs and teen dramas (that would be UPN). I’m talking about unilateral pricing policy, a draconian pricing initiative... read more »
What’s in the Box, Mr. Brown?
Increasing consumer confidence is one of the primary objectives you should strive for when developing product detail content. There's no question that the more confident the consumer is, the more likely she or he is to convert. As miniscule as it might seem, a good place to start in increasing consumer confidence is with your packaging... read more »
