Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

Battling Choice Overload for a Better Shopping Experience

too many choices

I'm one of those people who tend to disassociate in the face of abundance. If I was a superhero, "too many choices" might be my kryptonite. Turns out I'm not alone. In a TED video about the "art of choosing," psycho-economist Sheena Iyengar describes my deer-in-headlights paralysis as "choice overload." According to Iyengar's research,... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them