Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

CNET Content Solutions Overview

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When CBS purchased CNET in 2008, the website had already established itself as a well-known brand for technology news and reviews. CNET Content Solutions (then known as CNET Channel) was part of the $1.8 billion deal. Syndication forms only a small part of CNET Content Solutions (CCS) and the company is relatively new to the syndication... read more »

CNET’s Eli Marcus: “A Holistic Approach to Content”

Eli Marcus

Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer ContentCast, a syndication service that delivers manufacturers' branded content to retailer and partner websites. For more about CNET Content... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them