Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

Weekly Content Critique: Taku Me, REI

REI_featured-image

In honor of my visit to the mothership content26 office in December, I'm reviewing an REI product page today. They're also headquartered in Washington. More importantly, they have an entire mountain bike trail surrounding their original store (I didn't ride it, but I did sneak a quick walk around when the store was closing for the... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them