Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

Stick, Drive, Convert: Designing Product Pages That Sell

Convert

As I mentioned earlier in this series, it's essential that your company invest in stick and drive content. This is the fun, sexy stuff that nets you 500,000 Facebook fans. But just because you’ve invested $1 million in that content doesn't mean you've closed the deal. Take a look at these examples of ineffective product pages. Let... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them