Content Development
Smart Content Development Promotes Online Sales
Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.
Content Critique: Takeya Tea Maker
Heat waves always inspire me to get more serious about iced tea (I'm pretty serious about tea in all temperatures). In an ongoing search for a good iced tea pitcher, I found this Takeya Iced Tea Maker with Avocado Lid and Silicone Handle in Olive on Wayfair.com, the product of CSN Stores combining its many niche retail sites into... read more »
Weekly Content Critique: Blood Bath Shower Gel
If the Psycho shower curtain didn't satisfy your lust for horror movie settings, add the Blood Bath shower gel to your bathroom. In lieu of a typical intro, I'm presenting a screenshot of the product page. I'll tell you why later on in the critique. The first sentence doesn't give much information about this product per se, but... read more »
Weekly Content Critique: Psycho Shower Curtain
When I showed my mother a picture of the shower curtain I was getting for my new apartment, she said something to the effect of, "I find your decorating tastes strange and slightly disturbing, but I understand that our generational differences influence such things." Actually, it was more along the lines of expressing gratitude that... read more »
Weekly Content Critique: Samsung HDTV
Coincidentally, the product page for review this week is also for an HDTV: the Samsung LCD HDTV on B&H. It fairs better than last week's Sears Sceptre, though--think of the Sceptre as the sacrificial lamb in a series of HDTV product page reviews. No, I did not just commit to another HDTV example next week. It's conceptual. I'm... read more »
Weekly Content Critique: The Sears Sceptre
This page for a Sceptre 32-inch HDTV on Sears.com manages to capture everything I hate about retail. While browsing it, I had flashbacks to earlier years when I ran from sales associates who said more than three or four unsolicited words to me. Shopping became an exercise in kleptomaniac-like stealth (without the stealing part). Hey,... read more »
Weekly Content Critique: Taku Me, REI
In honor of my visit to the mothership content26 office in December, I'm reviewing an REI product page today. They're also headquartered in Washington. More importantly, they have an entire mountain bike trail surrounding their original store (I didn't ride it, but I did sneak a quick walk around when the store was closing for the... read more »
Content Blooper #6: Crashable Hat
During these dreary winter months, it's easy to get a little distracted at the office. For example: I've been planning a vacation for myself. Somewhere outside the Pacific Northwest. Somewhere sunny. And since I don't like wearing sunglasses (those unfortunate tan lines!), I think I'll buy myself a hat. Ideally, I'd like a hat... read more »
Content Blooper #5: Snooker Ling
In case you hadn’t heard, there is a new tourism activity that is all the rage these days; it's called Snooker Ling. It sounds amazing. You swim with fish while wearing a mask, fins, and using a breathing apparatus. Wait, what? This isn't anything new? Ah, yes, snorkeling. This sign would definitely instill fear confidence in... read more »
Content Blooper #4: Harvesting “Snow White”
Count on Trader Joe's to give sea salt whimsical origins involving "the work of the wind" and "the shining of the sun." This begs the question: What else does the sun do that we've been missing out on all these years? It also kicks off my content blooper analysis with a simple case of noun-verb disagreement. The wind and the sun... read more »
Content Blooper #3: Marred Tea, Please
Let's pretend we're in grade school developing our reading skills and learning about tea at the same time (it's a New England prep school). Follow along with me. "Earl grey is the most popular flavoring--" Hold on. Earl grey is actually a type of tea distinguished by its bergamot flavor. Moving on. "Marring the two great flavors--" I... read more »
