Content Development

Smart Content Development Promotes Online Sales

Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.

Avoid the Telephone Game with Content Blueprinting

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Remember the childhood game "Telephone"? You come up with a sentence and whisper it to your neighbor, who whispers it to her neighbor, and so on? By the time the sentence reaches the end of the line, it barely resembles its former self. In my day, Telephone was a fun excuse to say wacky, nonsensical, and sometimes unspeakable things,... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them