Content Development
Smart Content Development Promotes Online Sales
Developing compelling, relevant content should form the basis of your Internet marketing strategy. Content Ping guides you through the content development process so that you can begin optimizing your product pages and launch top-selling products online.
Getting Localized, High-Quality Translations [webinar clip]
Today we're bringing you the final of four excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." Nicholas Strozza from Interpro Translation Solutions has seen the problems that can arise from faulty translations. "Pink, It's the New Black" might convey the... read more »
Ensuring an Efficient Translation Process [webinar clip]
Today we're bringing you the third of four excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." Incorporating translation into your content strategy doesn't have to be time-consuming and exorbitantly expensive. Here are a few ways companies can ensure high-quality... read more »
Adding Translation to Your Content Roadmap [webinar clip]
Today we're bringing you the second of four excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." We encourage companies to take a multichannel approach to content creation. This means having a content strategy for the retail channels where your product-detail... read more »
Reaching Global Audiences with Translated Product Pages [webinar clip]
Today we're bringing you the first of four video excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." Companies should think about translating content ahead of any international product launch. Why? Because e-commerce is growing rapidly in Europe and Asia,... read more »
Google Shopping Transitions to a Paid Platform
Today, Google officially replaces its free Product Search with a paid shopping platform. As discussed in an earlier post, the controversial change means merchants must now pay to be listed on Google Shopping's search results pages. Google's move to a paid comparison shopping engine sends a big message: the company is making a step... read more »
User-Generated Content’s Role in Merchandising: Part 2
In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence in e-commerce. There are plenty of reasons to seek out authentic reviews other than, well, ethical business practices. Though it comes from consumers, not companies, UGC can be integrated into merchandising... read more »
Want to Compete with Amazon? Start Offering Remarkable Content
It's time for comparison shopping engines (CSEs) such as Nextag, Shopzilla, and Google Product Search to improve their content. This really hit home during the research I did for a guest post on the CPC Strategy blog. Most of the shopping engines I checked out were littered with single-paragraph product descriptions and unhelpful... read more »
Five Tips for Succeeding on Shopping Engines
Comparison shopping engines include 8 to 10 major websites who offer CPC (cost per click) marketing services for manufacturers and retailers online. They also include an additional 100+ smaller, second- and third-tier comparison shopping engines that offer similar services but push much less traffic to the merchants who list their... read more »
The World of Content Marketing [Infographic]
Navigating the world of content marketing can be confusing. The path from marketer to consumer is a vast ocean of ad agencies, social media sites, content creators, syndicators, aggregators, and search engines. In an effort to gain a bird's-eye view of the situation, content marketing firm Studio One created one single chart to rule... read more »
Quick Guide to Product Images
If you're in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think sensually. You want your product page to appeal to the fullest range of senses possible, similar to the way a chef carefully arranges colors and food types on a plate. "The trick of web merchandising is to ensure the... read more »
