Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
The Introduction: The Seven-Second (P)itch
Arguably, the most important content that you create for your product detail pages is the first 150 or so words. If your product detail content does nothing else, it should, within the first three sentences, provide an accurate overview of what your product is, what it does, and what user benefit it will bring your customer. If... read more »
Content Merchandising on Facebook: Where Is It?
Every time I say "content merchandising on Facebook," I hear crickets. In my poking around stores on the social site, I rarely see a compellingly merchandised product. (Unless you count a "Like" from Justin Bieber as compelling. This might work well in the short term, but probably isn't a good long-term merchandising strategy.) If... read more »
