Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Shopcade’s Roxanne Varza: Social Commerce in Action
Are you a tea drinker? On the hunt for a bacon-related gift? Or maybe just a fan of paisley? Roxanne Varza has shopping suggestions for you and for the 1,078 others who follow her on Shopcade. How does Shopcade work? The social commerce site aggregates 70 million products from 260 merchants. Users pick and choose from these products,... read more »
Product Marketing vs. Merchandising: Part Two
I recently lambasted poor Pinterest as an awful place for product merchandising. I am back to make amends... kind of. I'm at least back to explain myself. In the first part of this series, I mentioned that Pinterest, Twitter, and many other sites do not make good places for a buy button because they are not primed to convert on... read more »
The Introduction: The Seven-Second (P)itch
Arguably, the most important content that you create for your product detail pages is the first 150 or so words. If your product detail content does nothing else, it should, within the first three sentences, provide an accurate overview of what your product is, what it does, and what user benefit it will bring your customer. If... read more »
