Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Fashion, ROPO, and More Proof in the Power of Images
We talked recently about the power of images, especially for fashion websites; we've posted many times here on the ROPO effect (research online, purchase offline); and we continue to keep our eyes focused on Facebook's foray into the e-commerce realm. Now comes a study that marries these concepts in a happy, monogamous ménage à... read more »
