Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Product Marketing vs. Merchandising: Part Two
I recently lambasted poor Pinterest as an awful place for product merchandising. I am back to make amends... kind of. I'm at least back to explain myself. In the first part of this series, I mentioned that Pinterest, Twitter, and many other sites do not make good places for a buy button because they are not primed to convert on... read more »
