Social Commerce
Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
Will Amazon Get Into the F-Commerce Business?
Facebook has been pegged--by us and many others--as a potential competitor to Amazon. But what if Amazon secures a place in the F-commerce sphere before Facebook has a chance to monetize it? Turns out, Amazon already signaled its interest in commerce on Facebook by quietly launching a beta version of a Facebook store back when Charlie... read more »
Open Graph Strengthens Social Shopping on Facebook
Let's see, hackers are posting confidential phone calls about themselves, and SOPA has been defeated. Huzzah! To mark the openness of the Internet, we at Content Ping are sharing a TechCrunch video with you. Ok, yeah, you caught us. We aren't doing it because we want to prove that the Internet is open (after all, there is an embeddable... read more »
Wishpond’s Duncan Blair: Assessing Facebook Commerce
We've posted numerous times on the content hurdles facing Facebook commerce. But lack of stellar content hasn't stopped brands from taking the F-commerce plunge in increasingly large numbers. The social commerce company Wishpond has seen plenty of demand since launching a Facebook commerce solution for its clients in August of 2011.... read more »
Interview With Optify’s Anthony Joseph: Facebook vs. Amazon
Social media is becoming increasingly important for Google search rankings. With a possible Facebook IPO looming in the near future, some are predicting that 2012 could be the year that Facebook gives Amazon a run for its money as an e-commerce platform. This is just one of the conclusions of a recent forecast by the SEO and social... read more »
The Facebook Consumer: A Profile
Please welcome Sally Jane Sue, our Facebook consumer of the day. This brand-loyal college student, with her three common first names, two goldfish, and limited expendable income, is one of the 20 percent of Internet users who, according to Mashable, researches products on Facebook at least once a week. This makes Sally Jane Sue... read more »
Will Inconsistency Hurt F-Commerce’s Chances?
Jay Dunn calls Facebook an ecosystem--it has certainly progressed beyond the point of website or social media channel. It has infiltrated other websites with its Like button and drawn sensible businesses into a money-making courtship. In turn, companies have flocked to Facebook with multiple branding attempts under the wing of the... read more »
Content Merchandising on Facebook: Where Is It?
Every time I say "content merchandising on Facebook," I hear crickets. In my poking around stores on the social site, I rarely see a compellingly merchandised product. (Unless you count a "Like" from Justin Bieber as compelling. This might work well in the short term, but probably isn't a good long-term merchandising strategy.) If... read more »
Does Facebook Stand a Chance?
Last week, I bought my boss's daughter a t-shirt without ever leaving Facebook, despite my concerns about the material it was made of. I did this to investigate the status of F-commerce. While it made me believe F-commerce has a long way to go, the experience was an exciting herald of the future. Or was it? There can be no doubt... read more »
F-Commerce: How Are We Doing?
The online merchandiser's selling toolkit contains all kinds of drills to tap into online markets. The most eye-popping of these markets, the Bosch Swarovski crystal-studded power drill of the online world, is the untapped sector of Facebook. While all manner of Like and Share buttons proliferate across the Internet, the e-commerce... read more »
