Using Social Commerce to Sell Products Online
While Facebook is still the go-to site for hundreds of millions of folks sharing their lives and following the likes of Justin Bieber, it's also emerging as a contender to Amazon and other online retailers. Content Ping keeps readers informed about the rise of social commerce and discusses what the changing e-commerce landscape means for content merchandising and companies that sell products online.
We talked recently about the power of images, especially for fashion websites; we've posted many times here on the ROPO effect (research online, purchase offline); and we continue to keep our eyes focused on Facebook's foray into the e-commerce realm. Now comes a study that marries these concepts in a happy, monogamous ménage à... read more »