Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.
There is something that almost always comes up in reviews of retail sites--duplicate content. What I mean when I say duplicate content is the same words on a page that exist elsewhere on the Internet. For any product sold online in multiple locations, product names are standard across the board, as are suggested retail prices, but... read more »
Just last weekend I found myself clicking around an Australian website in search of shipping information. I'd seen the rates earlier in my shopping session, but got increasingly cold feet when I couldn't located them a second time. So I ditched the site and bought a similar product on Amazon. Like most online shoppers, I expect... read more »
Since launching in January, Google's awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. This means that if I begin Googling for sunglasses, information from people and brands I follow on Google+ would turn up as part of my search. Personalized search will not only have a huge... read more »
Social media is becoming increasingly important for Google search rankings. With a possible Facebook IPO looming in the near future, some are predicting that 2012 could be the year that Facebook gives Amazon a run for its money as an e-commerce platform. This is just one of the conclusions of a recent forecast by the SEO and social... read more »