Interviews

Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.

Curata’s Pawan Deshpande: Content Curation

Pawan Deshpande headshot

To succeed in e-commerce, brands need to craft exceptional content and present it in an engaging way. But they also need to use that content to get customers talking about their industry, brand, and products. Content curation, which refers to the process of finding and presenting content organized around a specific industry or topic,... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them