Interviews
Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.
Matt Kumin: Using Content to Connect with Customers
In the competitive world of e-commerce, getting an online shopper to hit the "buy" button isn't good enough. Smart companies look for ways to go beyond the immediate sale in an effort to forge deep, long-lasting relationships with their customers. How can companies form meaningful connections with customers? One way is to offer relevant,... read more »
Curata’s Pawan Deshpande: Content Curation
To succeed in e-commerce, brands need to craft exceptional content and present it in an engaging way. But they also need to use that content to get customers talking about their industry, brand, and products. Content curation, which refers to the process of finding and presenting content organized around a specific industry or topic,... read more »
