Interviews
Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman's inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to find a lawyer who could help him get his license back. He realized there must be a way to take this type of friendly advice and put it on the Internet. The result? Friendize.Me, which launched... read more »
Panos Ipeirotis: Bad Reviews? Don’t Freak Out
Can negative product reviews boost sales? Are paid reviews more reliable than those written by amateurs? Do online shoppers care about grammar? Panos Ipeirotis of New York University has drawn a lot of attention from major e-commerce companies due to his groundbreaking research on these topics and others related to user-generated... read more »
