Interviews
Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.
Matt Kumin: Using Content to Connect with Customers
In the competitive world of e-commerce, getting an online shopper to hit the "buy" button isn't good enough. Smart companies look for ways to go beyond the immediate sale in an effort to forge deep, long-lasting relationships with their customers. How can companies form meaningful connections with customers? One way is to offer relevant,... read more »
Piehead’s Cassandra Moore: Creating Multichannel Content
Just last weekend I found myself clicking around an Australian website in search of shipping information. I'd seen the rates earlier in my shopping session, but got increasingly cold feet when I couldn't located them a second time. So I ditched the site and bought a similar product on Amazon. Like most online shoppers, I expect... read more »
Dell’s Damien Cummings: Joining the Swarm
It's been three years since Dell Swarm launched in Singapore. We think Dell's foray into social commerce has huge potential. But are there plans to launch the group buying concept in the US? Is the company planning to add more robust product information? I recently caught up with Damien Cummings, Dell's online director for Asia,... read more »
Interview with Optify’s Anthony Joseph: Google Gets Social
Since launching in January, Google's awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. This means that if I begin Googling for sunglasses, information from people and brands I follow on Google+ would turn up as part of my search. Personalized search will not only have a huge... read more »
Interview with Analyst Geoffrey Bock: Pursuing Smart Syndication
When trying to wrap my brain around content syndication, the first person I called was technology analyst Geoffrey Bock. He's spent oodles of time thinking about syndication as he's helped companies devise strategies for dealing with content distribution. While he sees plenty of opportunities for the major syndicators moving forward,... read more »
Easy2′s Jerry Spelic: “Technology Sets Us Apart”
Easy2 started off as a website offering how-to tips for DIY home improvers. The company eventually expanded its home improvement focus and now syndicates rich content to e-tailers on behalf of 150 manufacturing clients. For more about Easy2, check out our overview. Content Ping recently caught up with Easy2 Director of Marketing... read more »
WebCollage’s Scott Matthews: Staying Ahead of the Market
New York-based WebCollage's technology roots run deep: the company started out designing software for web applications before evolving into its role as a leading content syndicator. For more about WebCollage, check out our overview. Content Ping recently caught up with WebCollage CEO Scott Matthews to learn more about how he sees... read more »
CNET’s Eli Marcus: “A Holistic Approach to Content”
Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer ContentCast, a syndication service that delivers manufacturers' branded content to retailer and partner websites. For more about CNET Content... read more »
SellPoint’s Rick Martin: “We Eliminate Complexity”
This post has been removed. This page will redirect to the Content Syndication Series in 5 seconds. If page does not redirect, please click here. This is part six in our series on content syndication SellPoint, Inc. creates and syndicates product tours for manufacturers. Content Ping recently... read more »
Invodo’s Craig Wax: Video Shapes Future of E-Commerce
We recently wrote about the role video currently plays in savvy Internet retailers' e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And are we entering an era where product videos will replace written content altogether? I recently caught up with Craig Wax, the CEO of... read more »
