Interviews
Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman's inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to find a lawyer who could help him get his license back. He realized there must be a way to take this type of friendly advice and put it on the Internet. The result? Friendize.Me, which launched... read more »
WOMMA’s Suzanne Fanning: “Likes” Are Not Enough
In order for your products to succeed, you need to convince loyal customers to spread the word about your brand. Developing an organic and transparent relationship with customers is no easy task. That's where the expertise of the Word of Mouth Marketing Association (WOMMA) comes in. WOMMA provides marketers, brand advocates, and... read more »
Piehead’s Cassandra Moore: Creating Multichannel Content
Just last weekend I found myself clicking around an Australian website in search of shipping information. I'd seen the rates earlier in my shopping session, but got increasingly cold feet when I couldn't located them a second time. So I ditched the site and bought a similar product on Amazon. Like most online shoppers, I expect... read more »
Interview with Optify’s Anthony Joseph: Google Gets Social
Since launching in January, Google's awkwardly named Search Plus Your World (SPYW) has begun adding Google+ information to Google search results. This means that if I begin Googling for sunglasses, information from people and brands I follow on Google+ would turn up as part of my search. Personalized search will not only have a huge... read more »
Easy2′s Jerry Spelic: “Technology Sets Us Apart”
Easy2 started off as a website offering how-to tips for DIY home improvers. The company eventually expanded its home improvement focus and now syndicates rich content to e-tailers on behalf of 150 manufacturing clients. For more about Easy2, check out our overview. Content Ping recently caught up with Easy2 Director of Marketing... read more »
SellPoint’s Rick Martin: “We Eliminate Complexity”
This post has been removed. This page will redirect to the Content Syndication Series in 5 seconds. If page does not redirect, please click here. This is part six in our series on content syndication SellPoint, Inc. creates and syndicates product tours for manufacturers. Content Ping recently... read more »
Interview With Optify’s Anthony Joseph: Facebook vs. Amazon
Social media is becoming increasingly important for Google search rankings. With a possible Facebook IPO looming in the near future, some are predicting that 2012 could be the year that Facebook gives Amazon a run for its money as an e-commerce platform. This is just one of the conclusions of a recent forecast by the SEO and social... read more »
