Interviews

Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.

Interview with Analyst Geoffrey Bock: Pursuing Smart Syndication

Geoffrey Bock

When trying to wrap my brain around content syndication, the first person I called was technology analyst Geoffrey Bock. He's spent oodles of time thinking about syndication as he's helped companies devise strategies for dealing with content distribution. While he sees plenty of opportunities for the major syndicators moving forward,... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them