Interviews
Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.
Sara Wachter-Boettcher: Future-Ready Product Pages
Sara Wachter-Boettcher has become a vocal advocate for "future-friendly content." What's that? It's content that offers a fantastic user experience on tiny as well as gigantic screens. It's content that's versatile enough to work well on devices that don't yet exist. As part of her work as a content strategist, Sara has also spent... read more »
Easy2′s Jerry Spelic: “Technology Sets Us Apart”
Easy2 started off as a website offering how-to tips for DIY home improvers. The company eventually expanded its home improvement focus and now syndicates rich content to e-tailers on behalf of 150 manufacturing clients. For more about Easy2, check out our overview. Content Ping recently caught up with Easy2 Director of Marketing... read more »
WebCollage’s Scott Matthews: Staying Ahead of the Market
New York-based WebCollage's technology roots run deep: the company started out designing software for web applications before evolving into its role as a leading content syndicator. For more about WebCollage, check out our overview. Content Ping recently caught up with WebCollage CEO Scott Matthews to learn more about how he sees... read more »
CNET’s Eli Marcus: “A Holistic Approach to Content”
Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer ContentCast, a syndication service that delivers manufacturers' branded content to retailer and partner websites. For more about CNET Content... read more »
SellPoint’s Rick Martin: “We Eliminate Complexity”
This post has been removed. This page will redirect to the Content Syndication Series in 5 seconds. If page does not redirect, please click here. This is part six in our series on content syndication SellPoint, Inc. creates and syndicates product tours for manufacturers. Content Ping recently... read more »
