Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.
When trying to wrap my brain around content syndication, the first person I called was technology analyst Geoffrey Bock. He's spent oodles of time thinking about syndication as he's helped companies devise strategies for dealing with content distribution. While he sees plenty of opportunities for the major syndicators moving forward,... read more »
Easy2 started off as a website offering how-to tips for DIY home improvers. The company eventually expanded its home improvement focus and now syndicates rich content to e-tailers on behalf of 150 manufacturing clients. For more about Easy2, check out our overview. Content Ping recently caught up with Easy2 Director of Marketing... read more »
New York-based WebCollage's technology roots run deep: the company started out designing software for web applications before evolving into its role as a leading content syndicator. For more about WebCollage, check out our overview. Content Ping recently caught up with WebCollage CEO Scott Matthews to learn more about how he sees... read more »
Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer ContentCast, a syndication service that delivers manufacturers' branded content to retailer and partner websites. For more about CNET Content... read more »
This post has been removed. This page will redirect to the Content Syndication Series in 5 seconds. If page does not redirect, please click here. This is part six in our series on content syndication SellPoint, Inc. creates and syndicates product tours for manufacturers. Content Ping recently... read more »
We recently wrote about the role video currently plays in savvy Internet retailers' e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And are we entering an era where product videos will replace written content altogether? I recently caught up with Craig Wax, the CEO of... read more »
Watch out, Google! Comparison shopping became a whole lot sexier with the launch of Sortable.com earlier this month. The decision engine makes it easy to sort through hundreds of laptops, for example, and find the one that exactly meets your needs and your budget. As we reported soon after its launch, Sortable also offers a social... read more »