Interviews

Content Ping regularly connects up with content merchandising experts, many of them entrepreneurs and CEOs. Our interviewees are on the front lines of discussions about the future of e-commerce, social commerce, rich media, and content merchandising. If there are additional topics you'd like us to explore or questions you'd like to see answered, ping us, we'd love to hear from you.

Sortable’s Christopher Reid: Leveraging Content to Provide Answers

Sortable CEO Chris Reid

 Watch out, Google! Comparison shopping became a whole lot sexier with the launch of Sortable.com earlier this month. The decision engine makes it easy to sort through hundreds of laptops, for example, and find the one that exactly meets your needs and your budget. As we reported soon after its launch, Sortable also offers a social... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them