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Trends in Content Marketing Today
Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.
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Shoddy Product Descriptions Hound Walmart
Think you can slap up a mediocre product description and no one will notice? Think again.
Gamers have targeted Walmart for ridicule after the e-commerce giant published a shoddy product description of Diablo III. The original description touted the much-anticipated computer game as a "strategy video game" that revolves around an "interesting plot."
Come...
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It’s Never Too Late to Spring Clean Your Online Content
In the northern hemisphere, spring is already giving way to summer. However, that doesn't mean it's too late to do a little spring cleaning of your online content.
Econsultancy has created a comprehensive guide to decluttering your online representation. Why should you audit your online content? Much like cleaning out your kitchen...
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Tablets: M-Commerce or Not?
A recent article on Internet Retailer talks about the debate over whether or not tablets should be counted as m-commerce. It's an interesting discussion and one that will continue to get more focus as m-commerce sales keep climbing. Industry studies show that tablet sales are currently included in m-commerce figures and are widely...
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Content Merchandising Roundup #19
FROM CONTENT PING:
Weekly Content Critique: Suit Yourself
This week's content critique looks at the underwhelming attempt by Men's Warehouse to convince Millennials it's cool to own a suit.
Expedia's Emily Pearce: User Reviews Rule the Roost
A behind-the-scenes look at how the travel site Expedia manages the 20,000 user reviews they...
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Costco Plans E-Commerce Makeover
Do profitable brick-and-mortar stores need e-commerce? Costco Wholesale thinks so. The country's second-largest retailer has announced plans to overhaul its e-commerce operations, according to a recent report in the Seattle Times. Costco.com already does $2 billion in online sales, but feels like it's falling behind competitors like...
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Macy’s Explores the Lure of Themed Content
Macy's has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially debuted April 22, mirrors decades-old department store promotions that sought to pull customers in with food, music, and a select set of products tied to a distant land.
In Macy's case, that...
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Content Merchandising Roundup #18
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Weekly Content Critique: Popdust Style's Pop-Up Fail
This week's content critique takes a look at a failed attempt to create a celebrity pop-up store.
Curata's...
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Can Social Gifting Give Retailers a Boost?
Dear Facebook Friends,
Have you noticed I've been spending an unhealthy amount of time obsessing over the upcoming French presidential elections? And not nearly enough time shopping at H&M? A mobile gift card would help fix that. If you'd all chip in a couple bucks, I'd be well on my way to "paparazzi chic."
Gifting for Cheapskates
Ah,...
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When Your Hero Image Isn’t
A hero image is your webpage's lead and the hook that should sink into your reader to make them want more. Whether it's the lifestyle image in your site's header or the main image of a product description, your hero image should tell the reader why you're both there, why the page exists, and what the logical next step is. But what...
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Tips for On-Page SEO Optimization
Paddy Moogan of SEOmoz recently shared a must-read list on how to jump to the head of the class when it comes to on-page optimization for e-commerce websites. The items that stand out are the significance of customer reviews, quality images, product videos, social sharing, and product descriptions. We've touched on the importance...
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