News & Blogs
Trends in Content Marketing Today
Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.
For Google, High-Quality Content Is Never Wrong
Google recently announced it will be making changes to its search algorithm. These changes always make companies nervous as it can change how high their websites and products show up in search results. Google's Matt Cutts, in a video explaining the upcoming algorithm update (which Google is calling Penguin 2.0), notes that it is... read more »
Content Merchandising Roundup #76
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. The Race is on for Europe’s Web Sales US-based companies increased their European web sales by 14 percent last year. But an analysis shows that competition is fierce in the world's biggest e-commerce region. Walmart... read more »
Content Merchandising Roundup #75
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Tips for Translating Product Pages In this guest post, Interpro Translation's Nicholas Strozza explains why you'd want to make translation an integral part of your e-commerce... read more »
Tapestry: Perfect Platform for Brand Storytelling?
It's been a while since we talked about the content and commerce model on CP, but a new app, Tapestry, has my attention. Created by betaworks, this "tappable story" app provides short stories that readers advance through by tapping their screens. Though apparently not conceptualized as a medium for brand messages, it's almost perfect... read more »
Content Merchandising Roundup #74
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Salsify’s Rob Gonzalez: Taking a Collaborative Approach to Product Information Our interview with the co-founder of Salsify, a software startup which has created a cloud-based... read more »
Webcollage Sold to Answers
The e-commerce content syndicator Webcollage has been bought by Answers.com. The sale price wasn't made public, but news sources are placing the deal at between $30 and $37 million. Investors reportedly lost money on the deal; Webcollage went through numerous rounds of venture capital funding totaling a reported $50 million, according... read more »
Retailers Increasing Conversion Rates with Instagram Photos
Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless are just some of the sites that have begun using a service called Olapic to sort through and vet the Instagram submissions as well as analyze the data. Initial results... read more »
Content Merchandising Roundup #73
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. New Gen Y Shopping Preferences Revealed The 80-million Americans between the ages of 18 and 35 demand "fresh and interesting" offerings from stores and online retailers, according to a new report. Target Opens... read more »
YouTube, Now One Step Closer to E-Commerce
Google recently introduced a new YouTube gadget for consumer goods brands that allows shoppers to comparison shop and purchase products featured in the videos they watch on a brand's YouTube channel, "all with fewer clicks than today." Unilever is the first brand to use this gadget, for their TRESemme line. For now, the gadget... read more »
The Digital Age Requires Companies to Broaden
UX Booth editor Marli Mesibov reached out to several of the speakers at the content strategist conference Confab next month. One of the speakers, Jonathan Kahn, will discuss how forming a content strategy "is just one piece of the challenge of digital transformation." Alongside discussions about creating content that makes sense... read more »
