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Trends in Content Marketing Today

Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.

Why Social Media Isn’t the Place for Selling

By the time we reach a certain age, most of us can recognize when a superficially friendly person is approaching us with an ulterior motive. You've probably felt the tingle of recognizing someone else's agenda, whether you're walking down the street and some clipboard-holding college student trills, "HEY, how ARE you, I LOVE that... read more »

How Viral Was My Video: Why Ads Without Content Aren’t Enough

Brands often fight for awareness as much as sales. The rare truly viral commercial video has taken on Golden Fleece status. To give your ad, blog, or video of photogenic cats using your products its own momentum is the stuff marketers' dreams are made of. But even the most forwarded video or flashiest campaign may not get you the... read more »

Facebook, Take the Wheel: Business Pages and the New Timeline

Until recently, claiming your company's presence on Facebook was similar to having your own website. If you had a very modest level of online ambition, you didn't have to really use it once you'd claimed it. It served as another place to put your business's phone number and modus operandi. E-commerce achieved. Facebook's recent... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them