News & Blogs
Trends in Content Marketing Today
Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.
“Mobile is a Hurricane”
Want to succeed in e-commerce? Focus on what customers will always want: fast delivery, low prices, and a wide range of products. That was the advice of Sebastian Gunningham, Amazon's senior vice president of seller services. Gunningham also noted that mobile devices will continue to change how people shop. "Mobile is a hurricane... read more »
Content Merchandising Roundup #69
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Elaine McVicar: Think of Your Customers First Elaine McVicar talks about the multi-screen world and why it's hazardous to design separate mobile and desktop sites in e-commerce. Amazon... read more »
Content Merchandising Roundup #66
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Brian Casel: Content First, Layout Second The web designer talks with Content Ping about responsive design and why content needs to be first priority in web design. Letting Chunks... read more »
Content Merchandising Roundup #65
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. The Challenge of Aligning Your Product Launch Content Needs Content26 President Mark White lays out the drawbacks of storing content in a non-modular format--and the benefits... read more »
Walmart Continues to Pursue E-Commerce Success
The retail chain Walmart continues to look for ways to increase its revenues from e-commerce. The company recently announced that it will install lockers in stores that customers can use to pick up online orders. Amazon and Google have recently launched their own locker test initiatives as well. Walmart.com also debuted a new homepage... read more »
Content Merchandising Roundup #64
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce... read more »
Content Merchandising Roundup #63
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. New Item Setup: Making It Work [webinar recording] In this webinar, learn how to use New Item Setup to quickly launch products on sites such as Amazon, Walmart, Home Depot, and... read more »
Will Google Create New Opportunities for Retailers?
Rumors have begun circulating that Google will begin taking orders for retail chains. The chains will then fulfill the online orders from their brick-and-mortar stores, in some cases offering same-day delivery. Internet Retailer's Don Davis calls this an "anti-Amazon strategy." "Stores know they are losing sales to Amazon, and fear... read more »
Can Google Unseat Amazon in E-Commerce?
Retail companies and Google have started working in concert to supplant Amazon's hold on consumers. Inkling, an e-book startup, has tackled the Kindle business by creating layout specifically for mobile devices--and for good SEO results. Inkling divides books into cards, small pieces of book chapters, and gives each card its own... read more »
Content Merchandising Roundup #59
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Product Description Word Counts: Why Length Matters When creating enhanced product pages, how do you decide on the optimal length for the product description? eBay CEO Says Same-day... read more »
