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Trends in Content Marketing Today

Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.

Influencing the Influencers

How can brands harness the power of influencers? By using them as content co-creaters. An article on Matchstick.com suggests that the old outreach modes, like "sending influencers a press release," are no longer effective. But allowing them to take part in content creation can result in useful, shareable content that fosters brand... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them