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Trends in Content Marketing Today

Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.

What Should Your Brand Site Do for You?

After years of concentrating on the effects of social media on conversion, it may be time for companies to take a closer look at their own .com sites. At eMarketer, a new report dives into the particular benefits a brand site can bring to a company's online representation. Although brand sites traditionally get fairly low numbers... read more »

Direct Sales Are Up, but Social Commerce Isn’t

Social commerce. The term tallies as many hits as "Super Tuesday" on Google--which is not surprising, since both are rife with the potential to change the public landscape as we know it over the next few years. As eMarketer reported today, consumer goods companies are moving away from the traditional selling model of going through... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them