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Trends in Content Marketing Today
Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.
Will Amazon Play Host to Social Butterflies?
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs for their products. Amazon Pages will give companies a chance to show off the visual and social sides of their product offerings. According to TechCrunch, the yet-to-be launched Amazon Pages will allow for customized... read more »
Gap Is Taking Convergence Seriously
Gap Inc. is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency. E-commerce presidents out, brand leaders in. The company is acknowledging not only the convergence of physical and online shopping but also an increasingly global market. In a time when price-matching crosses... read more »
Amazon’s Vine.com Offers Green Products and Local Shopping
Quidsi, an Amazon-owned company, has added Vine.com to its roster of specialty e-commerce sites. Vine.com features sustainable, environmentally friendly products within a range of categories, from grocery and household to pets and apparel. Manufacturers must meet at least one of Vine.com's "Green Standards," such as organic, reusable,... read more »
Content Merchandising Roundup #13
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Content Syndication Series This week, our content syndication series wraps up with answers to frequently asked questions about syndication. E-COMMERCE: Most... read more »
Weekly Ping: Content Merchandising Roundup #10
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Wynn Las Vegas Our weekly content critique takes a look at the awkward website for the Wynn Hotel in Las Vegas. E-COMMERCE... read more »
Amazon Tests Urban Pick-Up Lockers
In the midst of increasing competition between Google and Amazon to deliver goods inexpensively and efficiently, Internet Retailer reports that Amazon continues to test its pick-up lockers in New York, Seattle, and London. According to sources including GeekWire, these lockers are not new territory in Amazon's push to efficiently... read more »
Marketing With a Story
Here’s a connection you won’t see too often: DARPA (the U.S. Defense Advanced Research Projects Agency) and storytelling. According to Roger Dooley at Copyblogger, DARPA--the same group that helped invent computer networking, Predator drones, and military exoskeletons--is investing in writing stories. Dooley makes the case... read more »
Social Media and Branding are Propagating
Microsites--New Social Media Branding Paradigm? This month's post of The Behind the Social Media Campaign Series on Mashable highlights a few good examples of how companies have used microsites to effectively engage consumers. Microsites are separate sites dedicated to one product (or set of products), specific promotions, a... read more »
