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Trends in Content Marketing Today

Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.

Site Design as a Cloaking Device for Calls to Action

The effect of slow load times on customer experience and conversion rates are of perpetual concern to anyone involved in e-commerce. Whether it's the consequences of slower load rates on mobile commerce or the 7 percent drop in conversion rates that comes with each extra second of load time, a simple matter of impatience quickly... read more »

Boosting Your Conversion and Panda Strikes

Want a plethora of good advice? Visit The Daily Egg's blog for some fine conversion-boosting tips. They gave 14 experts the chance to share a piece of wisdom, and most of these masters had content- or CTA-related suggestions. A few addressed the placement of the CTA (above the fold and again at the bottom if your page is long)... read more »

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Content Ping Series

Design for Mobile Commerce

Investigates the pros and cons of responsive and other design options


Content Syndication

Syndication benefits and challenges


User Generated Content

User reviews and their place in merchandising


Stick, Drive, Convert

Understanding the basics of e-commerce content


The Art & Science of the Enhanced A+ Page

Examines effective product pages and tips for creating them