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Trends in Content Marketing Today
Search optimization and online marketing strategies are crucial to anyone selling products online. Content Ping keeps you informed of recent news and trends in content merchandising and e-commerce.
Paul Burani of SearchEngineWatch.com delves into the perplexing (but very real) relationship between online product research and offline purchases (aka the "ROPO" effect). This is an ongoing favorite topic for Paul. Back in January, in referring to an Econsultancy study that reported that two-thirds of consumers qualify their offline... read more »